Digital marketing is currently the talk of the town. Amidst the chaos of the pandemic and most of the employees with a work-from-home badge, digital marketing in most of the companies has started taking a beautiful shape. Well, Blogging, though not restricted to, has proved to be an integral part of Digital Marketing.

Blogging had once been categorized as a hobby, that provided insights about a person’s opinions and views on a particular event, topic, festival, theme, or anything in general. Some of them include some personally observed statistics, research, and other unique contents such as journeys and experience-sharing.

What are the requirements for a blog? A person who has certain levels of writing and data collection skills can easily write a great blog. The most essential parts for a blog are:

  1. A relevant theme to be chosen.

  2. A relevant topic for writing about

  3. Beautiful and unique content

  4. Some data and infographics, although not mandatory

  5. Certain related images/videos that can attract people.

How to choose a theme and a topic? The theme and the topic should be any way concerned with the business that you are currently in. By ensuring this, it would be easier to reach your correct audience. Suppose you are into business for cakes and pastries. So, topics such as “Tips for baking”, “Types of cakes”, “How to decorate cakes” can be chosen.

Where to post blogs? Blogs can be floated on the website homepage, where people visiting the website can find them and gain insights. Besides, there are many platforms for blogging such as Blogger, BlogSpot, Medium, Google Blogs, Tumblr, WordPress, Wix, etc where you can set up an account by the name of your business and start blogging.

Some essential tips for blogs can be that blogs need to be as visually appealing as possible. Blogs should be short, crisp, and to the point. Bullet points and markers, infographics can all develop the quality and visibility of blogs.

What are the advantages of blogging? The major advantage of blogging in digital marketing is SEO or Search Engine Optimization. When people search for some of the topics related to your topic names, your blogs would pop-up first. This would ensure traffic to your website and make your company even better reached. Blogs that relate to your business, testimonials, and other experience-mappings can prove to be quite attractive and people can also have an idea regarding the business that you are into.

ERC Edge has been developed to provide exciting and unique content for your business. Content and Blogs would be customized according to the business you have.

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