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The Importance of Search Engine Optimization(SEO)





The global pandemic COVID-19 has literally locked everyone down at their residences. New and recently established businesses have either failed, or have incurred severe losses. Situation has been tough, not just for sellers, but customers as well.

Amidst all these chaos and confusions, there is a silver lining though. People who have understood and took advantage of this have proved to be quite successful. It is time to realize that customers do have demands, even if they are home! Most of the products remain valid even during pandemic, the services and marketing model needs to be modified. The silver lining is nothing, but Digital Marketing!




Search Engine Optimization seems to be a quite heavy term for understanding. Well, search engines are the websites through which you search for various internet contents. In simple words, let us say if there is a restaurant called ABC Restaurant in Kolkata that has opted for a website and a proper search engine optimization package. When someone in Kolkata types in the Google Search option “Best Restaurants near me”, the name of ABC Restaurant would pop up. The rank numbering would depend upon how good the SEO for the restaurant has been.

Search Engine Optimization is the key, not just for companies, but also for retail outlets. SEO can happen via Blogs, Social media posts, image and video searches, tweaking the website programs, local listings and landing pages (especially for retail outlets) and choosing strategies to reach the perfect audience. It depends on businesses- some target the whole population while some target the niche market. Search Engine Optimization basically depends on choosing the right keywords that people generally search for and that are relevant to your business. Some related statistics are as shown:

  1. 60% of marketers say that inbound (SEO, blog content, etc) is their highest quality source of leads.

  2. SEO leads have a 14.6% close rate.

  3. 76% of people who search on their smartphones for something nearby visit a business within a day.

  4. 28% of searches for something nearby result in a purchase. 54% of smartphone users search for business hours and 53% search for directions to a local store.

  5. About 45% of global shoppers buy online and then pick up in-store.

  6. “Where to buy” + “near me” mobile queries have grown by over 200% from 2017–2019.

  7. Mobile searches for “store open near me” (e.g., “grocery store open near me”) have grown by over 250% from 2017–2019.

  8. Mobile searches for “on sale”+“near me” (e.g., “tires on sale near me”) have grown by over 250% YOY from 2017–2019.

Now, during the recent times, people have been preferring online services and they expect online deliveries, even in Tier-2 and Tier-3 cities. There has been a shift in the buying behavior of the customers. Shouldn’t the selling and marketing behaviors adapt?

ERC Edge has been launched to solve some of the digital marketing issues for you and make it easier. Do have a glance at the services that we offer, they are tailor-made for your businesses!


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